Katerina Pappa
nerdy looking advertising student who loves netflix, food as well as being creative.
About Me
My Story
My whole life has been an adventurous journey in which I always try to challenge myself and try things that are out of my comfort zone. I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. If you’re interested in learning more about me, keep reading or get in touch.
My Experience
Background & Expertise
Junior Copywriter, FCB GNOMI
September 2020 - Now
Wrote advertising copy for both above and below the line media
Ensured the brand voice is reflected across all copy
Participated actively in the campaign brainstorming process of the creative team
Edited and revised content based on client and internal feedback
Proofread all copy to ensure correct grammar and quality content throughout
Proposed creative ideas to the art directors regarding the visuals accompanying each project
Collaborated effectively with art directors and produced creative concepts/ touchpoints for full-scale and digital campaigns
Junior Copywriter, Wunderman Thompson Internship
October 2019 - December 2019
Wrote advertising copy for social media and radio, using creative concepts
Ensured the brand voice is reflected across all copy
Edited and revised content based on client and internal feedback Proofread all copy to ensure correct grammar and quality content throughout
Proposed creative ideas to the graphic designers for the visuals accompanying the copy on the social media posts
English teacher, Private lessons
October 2016-Now
This job, although it was not directly connected to my major, helped me gain lots of useful skills as well as improve my interpersonal communication skills. More specifically:
Motivated students to study and succeed
Organized a specific format to make the lesson interesting to younger kids
Kept records of the kids’ progress
Watched for signs of emotional or developmental problems in children and find the most effective ways to help them learn easily
Learning facilitator, Deree Student Academic Support Services
October 2017-Now
Being a SASS Learning Facilitator is a major part of my life, which contributed into the shaping of my personality immensely. Working at SASS encouraged me to get out of my comfort zone and try new things while at the same time chasing new opportunities. In addition, I was able to learn the things I already knew better by teaching them, but also to help people improve and develop. For example:
Observed students’ performance and documented positive and negative points
Established a learning environment to meet and enhance
Interacted positively with students
Professional Portfolio
My work so far.
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1.2.Bake! by Jotis
This is one of my favourite projects, since it was the first time I got to work on a TVC. 1 product, 1 bowl and 1 spoon was all it took for us to design the new TV campaign for the 1.2 Bake! range of ready mixes by JOTIS. With “whenever you want it, for whatever you want it” as a main message, we created 4 TVCs filled with color and inspiration, which remind us that there is always a good reason and a suitable occasion to savor 1. 2 Bake!
Cafe Femenino
This project is one of my favourites. For this client, we had the unique opportunity to propose creative ideas for a full-scale campaign. Given the nature of the product, that allowed us to come up with ideas with a strong social impact.
Hellenic Seaways
As a Junior Copywriter at FCB GNOMI, one of the clients that I've been working for is Hellenic Seaways. More specifically, I was assigned to create monthly posts for the client's social media, digital campaigns as well as find creative concepts for activations and contests.
Rodopaki
One of the most fun clients I had to work for is Rodopaki. For this client, I had the opportunity to work on the creation of TikTok challenges, Instagram Filters and social media contests.
Blue Star Ferries
For this client, apart from writing copy for digital posts and campaigns, I was able to create some fun Instagram stickers.
HEMO
As a Junior Copywriter at FCB GNOMI, one of the clients that I've been working for is HEMO by Jotis. More specifically, I was assigned to create monthly posts for the client's social media and page like ads as well as find creative concepts for activations and contests.
Eau De Maison- Glade
As a Junior Copywriter, one of the clients that I've been working for is Eau De Maison by Glade. More specifically, I was assigned to create monthly posts for the client's instagram account as well as find creative concepts for activations and contests.
Allianz Global Assistance
As a Junior Copywriter at FCB GNOMI, one of the clients that I've been working for is Allianz Global Assistance. More specifically, I was assigned to create monthly posts for the client's social media, digital campaigns as well as find creative concepts for activations and contests.
Mastercard
One of the clients I have worked for is Mastercard. For this client, I had the opportunity to practice writing copy for bank documents as well as write all the copy included on Mastercard's site section, "Digital Doors".
Serenata
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Champion
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Vodafone
During my internship at Wunderman Thompson I also had the opportunity to write my first radio mentions and practice my skills in above the line media.
Bravo Coffee
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Anytime
During my internship at Wunderman Thompson, I also had the opportunity to write copy for newsletters.
Tecnoskin
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Jacobs
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Fenistil
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
ellaOne
During my internship at Wunderman Thompson, as a copywriter, I was assigned to create monthly posts for the clients' social media accounts. More specifically, I wrote the copy and found the ideas for the photos/gifs/videos that accompanied it.
Vodafone CU Full Scale Campaign
This project gave me the chance to perform a deep research about the brand, identify its needs and competitors and based on those elements to set objectives and create a full scale campaign. Most importantly, I was enabled to practice in doing different types of creative executions such as TV, radio, print, outdoor, as well as in handling a wide variety of touchpoints (online & offline).
Netflix
Creating this campaign exposed me to the digital landscape, which is the future of the advertising field and communication in general. Since that Netflix is a brand which focuses on the younger segments, I attempted to find new, fun and innovative ideas which would construct a distinguished brand personality.
Nutella
This is a full scale campaign which had as a main goal to assess my copywriting and creative execution skills. It was the first time I was exposed to the area of copywriting, and it was a campaign that I really enjoyed since I enhanced my creativity as well as learnt how to use effective wordplay and interesting visuals.
Warby Parker
This is a campaign that focuses mainly on the strategic part of advertising and more specifically on brand building, rather than the creative aspect. The main goal was to create a launch campaign for Warby Parker, which would introduce the brand to the Greek market as well as establish its unique identity and make it recognizable.
Let Toys Be Toys
This year me and my team called Mind The Gap, participated in a European contest called Ad Venture organized by EACA. Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. For the purposes of this contest, we created a full-scale brand which would accommodate the purpose of the organization: to convince parents to let their children play with any toy they wish to regardless of gender.
Advertising Deree during the 40s
This is your project description. Whether your work is based on text, images or a different medium, a summary provides helpful context. Don’t forget to showcase your project in the media section or include a link.
For more examples of my work, don’t hesitate to reach out.
Academic Portfolio
Being a Communications student at Deree College has enabled me to gain experience on a wide variety of fields apart from advertising campaigns, which have enriched me with a multiple set of skills and knowledge. I strongly believe that this diverse knowledge has provided me with some very useful tools that will help me in my future professional career. Some of the academic projects I have worked on include film making, feature writing, analysis of advertising case studies as well as collaging.
TV Producing Project
In my TV Producing course, I learnt how a film is shot, directed and produced within the area of film industry. Then, I was called to use this knowledge and shoot and produce my own short film. The film shows the everyday life of an individual who suffers from depression; in order to provide an accurrate representation I had to interview first an expert psychologist who teaches at DEREE, Dr. Vousoura, write the script, shoot each scene, edit and write the whole production schedule. To watch the movie, click on the image on the right, whereas to read the production schedule and the script click on the button below.
Education
What I’ve Learned
September 2009-May 2015
Pierce College-The American College of Greece
Apolytirion GPA (19,3/20)
September 2015-Now
Deree College-The American College of Greece
Bachelor of Arts (Hons), Open University Validated (UK)
Specialization in Communication, Creative Advertising & Film; GPA (3,84)
Activities
May 2019
Career Forward, Organizer & Host
Career Forward was an event which me as President of the DEREE Advertising Club hosted with the help of EDEE. In the event, representatives from successful advertising agencies interested in hiring talented individuals, visited our premises and had real interviews with our graduates and senior students. During the organization of the event and its execution I:
Planned, implemented, monitored and evaluated the CAREER FORWARD program.
Managed a team of 5 people; coordinated team members
Delegated tasks/ monitored progress / assessed performance of the team
Communicated with the Student Government Body and the Student Affairs Office in order to ensure funds
Welcomed guests
May 2019
Deree Advertising Club, President & Founder
Almost a month ago, me and some fellow students with common and shared love for advertising and creativity, decided to work on a new initiative; the Deree Advertising Club. As an elected president my tasks require strong commitment and effective communication and leadership skills. More specifically, I have to:
Plan and implement events; external events and internal events (held at the Deree College premises)
Arrange weekly meetings with the rest of the Club's government in order to assess the needs and set goals for the club
Motivate the members of the club to work harder and strive for excellence.
Accommodate multiple demands by establishing priorities
Handle on-line relations: used social networks
Recommended different ideas for future events
February 2018-2019
Ermis Advertising Awards-Volunteer
Ermis Advertising Awards for two consecutive years have been organizing a voting procedure for the Public's Award at Deree College. Having participated as a volunteer, I was enabled to meet and gain important knowledge from many important people from the advertising industry. Also, I:
Participated in the voting procedure of the public’s award
November 2018
Deree Career Days, Volunteer
Deree Career Days is an annual job and internship fair, in which the participants can do mock interviews with top consulting firms, practice for recruitment assessment tests and find unique career opportunities. During the Deree Career Days my main tasks as a volunteer were to:
Host company representatives
Record data on the brand interview list
Ensure the flow of the procedure
September 2011-May 2015
Anti Smoking Club, Member of its representative music band
Write songs with anti smoking meaning and perform them in various seminars in the Ministry of Health and at the Kifisia Town Hall
September 2011-May 2011
Literary Reading Club, Member
Practice on different literary pieces so to prepare for the school literary reading competition
September 2011-May 2014
Orchestra Club, Guitarist
Perform in various concerts and work along with a big music group
My Skills
What I Do
Copywriting
From the moment I took my first copywriting course, I have spent lots of time practicing my creativity and copywriting. I always try to conceive smart and playful wordplay, however without showing off or overdoing it. I am always committed and focused on the idea, rather than the mere expression.
Team Working
During my academic journey, I have collaborated with many individuals with my last collaboration being the EDCOM student competition. I am effective at motivating my colleagues to outperform themselves and strive for a great result. My most important principle is based on respecting all the members of the team equally as well as their opinions and viewpoints.
Image, Video and Audio Editing
Due to the variety of courses I have taken at Deree, I learnt how to professionally edit video as well as audio, using the following software: Adobe Photoshop, Adobe Premiere, Adobe Audition, Audacity and Reaper. Knowing how to manipulate image, video and sound can be extremely useful in turning your ideas into real executions as far as a campaign is concerned. In addition, nowadays image and video are the most powerful tools in terms of conveying a message and influencing an audience; thus being aware of how they are created and of their functions are necessary if not compulsory.
Reliable at following written/oral instructions
My college experience has taught me that following a specific plan or instructions is extremely efficient in being organized while working.That does not mean that I hesitate to suggest new ideas that aim to improve the work overall.
Skilled in quick thinking and paying attention to detail
Although I am low-key and slightly introvert, I commit myself to working efficiently and effectively. I respond to extreme pressure and deadlines, always committing myself entirely to my final goal and will never compromise with a mediocre result.
Seminars
MATH Studio-Professional Photography for advertising by Marios Theologis
March 2019
Google Arts & Culture: European Year of Cultural Heritage Celebration 2018, SNF
October 2018
Research and Writing Narrative History with Prof. Lou Ureneck, Boston University
March 2016
Giorgos Seferis: From Smyrna to Constantinople-Zografeion Lyceum, Istanbul
April 2014
No to Smoking- Ministry of Health
May 2011-2014
Scholarships
Deree Merit Scholarship
September 2015-Now
Due to high grades and excellent student performance, I have been receiving 60% tuition reduction.
Coca-Cola-3E Scholarship
September 2017
Due to outstanding student performance, Coca-Cola-3E covered 10% of my tuition fees for a full year.
Mac Arthur Capital Group Expendable Scholarship
December 2019
Due to outstanding academic performance, Mac Arthur Capital Group will be covering 10% of my tuition fees.
Interests and Hobbies
Just for Fun
Playing the Guitar
True Self-Fulfillment
Writing Poems, Short Stories/Articles
Favorite Pastime
Photography
My Latest Hobby
Shooting short-films
Way of Expression
